Toronto Technology Week - This is my City!

As part of her opening keynote for Toronto Technology Week, High Road Communications co-founder and president Mia Wedgbury (my boss) showed a video with Jay Goldman of Radiant Core, Mark Relph of Microsoft Canada (High Road client) and Ken Nickerson of iBinary talking about their view on tech in Toronto and what we can do to promote the region as a centre of excellence. Here’s the video that I uploaded to Soapbox. For Mia’s perspective, see here.

Video: Toronto Tech Week - This is my City!

High Road is hiring

“We have immediate opportunities for consultants with 1 - 2 years agency exp as well as account managers with 4-6 years experience. The ideal candidates will have relevant technology and/or entertainment/gaming industry experience in an agency environment.”

Contact info and more here.

High Road’s new look

(cross-posted from the new High Road blog on the new highroad.com)

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We’ve updated our website and refreshed our brand. We used our tenth anniversary to not only celebrate but also make changes to our corporate look and feel.

We loved our old logo with the road-that-leads-to-the-mountain. It’s been with us ever since High Road was founded back in the days when a website launch still created excitement and media started to think they might want to look into this thing they called “Cyberland” (“Extra! Readers talk back!”).

A lot has changed since then. High Road has grown from two to more than 70 people. We’re still doing technology and digital lifestyle PR but now we are doing it in six divisions and four offices.

We’ve been to the mountain and back many times. But we still love the hike, and we always strive to find new and better ways to get up there. And that’s what we wanted to focus on with our “refreshed” brand.

We searched for people who could help us with that, and found the team of Evoke Solutions (branding and design) – or as I like to call them: Knights of the White Space - and The Working Group (website planning and development).

Together, we came up with a new logo, a new corporate identity, and a new website. We hope you like the result.

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(I will keep blogging here, too. But I can now also be found on the High Road Communications corporate blog.)

Wired Woman Toronto event on October 24

PR bloggers David Jones and Leona Hobbs apparently know more about High Road’s speaking engagements than I do. Just saw on their blogs that Leona is speaking at the Wired Woman Toronto event on October 24 - together with High Road co-founder and president Mia Wedgbury. More information about the event here. 

Links of note - September 16

Totally pointless - Marketing Magazine’s article on youth loyalty marketing mentions my High Road colleague Heather Steele and provides an example of our digital marketing and social media work for clients.

Podcast consulting for Mark Evans - David Jones and Ed Lee are smart people. This is the 2.0 version (or ”NGT” version?) of great relationship-building with journalists.

Getting noticed at CTIA IT & Entertainment 2006

High Road’s resident telecom and wireless PR experts Sarah Spence and Jo-Anne Stayner are hosting a webinar on best ways to get exposure at this important industry show. Brad Smith of Wireless Week will join them to provide insights and guidance from a media perspective. The seminar is on August 9th at 1 PM EST. Go here for more information and registration.