New Microsoft video provides an overview of key features in Windows Phone 7. I like the look and feel but will reserve judgement until I actually get to try it out on a real phone myself.
Dick Tracy watch phone
January 8, 2009 By Leave a Comment
Now a reality…
Note: LG Electronics is a High Road Communications client. I don’t work on the account. But I’d love to try out that watch phone…
All you need is a blog to market your product? You’re so wrong
November 7, 2008 By 1 Comment
For the upcoming StartupEmpire conference in Toronto, we shot a few short videos with Mike McDerment, CEO of FreshBooks. In the videos, he talks about his experience as a startup entrepreneur here in Canada.
The first one is about blogs and marketing: All you need is a blog to market your product? You’re so wrong. More videos next week.
(High Road Communications is a sponsor of StartupEmpire)
StartupEmpire – The Conference
October 17, 2008 By Leave a Comment
Here’s a video of Jevon MacDonald and David Crow talking about the upcoming StartupEmpire conference in Toronto on November 13 and 14. It’s a Canadian conference “from entrepreneurs for entrepreneurs”.
StartupEmpire already has an amazing lineup of speakers including Don Dodge, Hugh MacLeod, Howard Lindzon, David Cohen, Austin Hill, Leila Boujnane, Lane Becker and Charlie O’Donnell. Watch the video for Jevon and David’s perspective on what they want to accomplish with the conference.
More information is available at www.startupempire.ca and on David and Jevon’s blogs.
Disclaimer: High Road Communications is a sponsor of the conference.
Toronto Technology Week – This is my City!
May 31, 2007 By Leave a Comment
As part of her opening keynote for Toronto Technology Week, High Road Communications co-founder and president Mia Wedgbury (my boss) showed a video with Jay Goldman of Radiant Core, Mark Relph of Microsoft Canada (High Road client) and Ken Nickerson of iBinary talking about their view on tech in Toronto and what we can do to promote the region as a centre of excellence. Here’s the video that I uploaded to Soapbox. For Mia’s perspective, see here.
High Road is hiring
April 11, 2007 By Leave a Comment
“We have immediate opportunities for consultants with 1 – 2 years agency exp as well as account managers with 4-6 years experience. The ideal candidates will have relevant technology and/or entertainment/gaming industry experience in an agency environment.”
Contact info and more here.
High Road’s new look
February 6, 2007 By Leave a Comment
(cross-posted from the new High Road blog on the new highroad.com)
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We’ve updated our website and refreshed our brand. We used our tenth anniversary to not only celebrate but also make changes to our corporate look and feel.
We loved our old logo with the road-that-leads-to-the-mountain. It’s been with us ever since High Road was founded back in the days when a website launch still created excitement and media started to think they might want to look into this thing they called “Cyberland” (“Extra! Readers talk back!”).
A lot has changed since then. High Road has grown from two to more than 70 people. We’re still doing technology and digital lifestyle PR but now we are doing it in six divisions and four offices.
We’ve been to the mountain and back many times. But we still love the hike, and we always strive to find new and better ways to get up there. And that’s what we wanted to focus on with our “refreshed” brand.
We searched for people who could help us with that, and found the team of Evoke Solutions (branding and design) – or as I like to call them: Knights of the White Space – and The Working Group (website planning and development).
Together, we came up with a new logo, a new corporate identity, and a new website. We hope you like the result.
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(I will keep blogging here, too. But I can now also be found on the High Road Communications corporate blog.)
Wired Woman Toronto event on October 24
September 28, 2006 By Leave a Comment
PR bloggers David Jones and Leona Hobbs apparently know more about High Road’s speaking engagements than I do. Just saw on their blogs that Leona is speaking at the Wired Woman Toronto event on October 24 – together with High Road co-founder and president Mia Wedgbury. More information about the event here.
Links of note – September 16
September 15, 2006 By 2 Comments
Totally pointless - Marketing Magazine’s article on youth loyalty marketing mentions my High Road colleague Heather Steele and provides an example of our digital marketing and social media work for clients.
Podcast consulting for Mark Evans – David Jones and Ed Lee are smart people. This is the 2.0 version (or ”NGT” version?) of great relationship-building with journalists.
Getting noticed at CTIA IT & Entertainment 2006
August 4, 2006 By 1 Comment
High Road’s resident telecom and wireless PR experts Sarah Spence and Jo-Anne Stayner are hosting a webinar on best ways to get exposure at this important industry show. Brad Smith of Wireless Week will join them to provide insights and guidance from a media perspective. The seminar is on August 9th at 1 PM EST. Go here for more information and registration.
martinhofmann.net is the personal blog and web playground of Martin Hofmann. 
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