» Events</h1> <article> <h1>All you need is a blog to market your product? You’re so wrong</h1> <p>Martin — Sat, 08 Nov 2008 01:15:25 +0000</p> <p>For the upcoming <a href="http://www.startupempire.ca">StartupEmpire</a> conference in Toronto, we shot a few short videos with Mike McDerment, CEO of <a href="http://www.freshbooks.com">FreshBooks</a>. In the videos, he talks about his experience as a startup entrepreneur here in Canada.</p> <p>The first one is about blogs and marketing: <a href="http://www.youtube.com/watch?v=pxMkKf7guG8">All you need is a blog to market your product? You’re so wrong</a>. More <a href="http://www.youtube.com/StartupEmpire">videos</a> next week.</p> <div><param name="src" value="http://www.youtube.com/v/pxMkKf7guG8&hl=en&fs=1&hl=en" /></object></div> <p>(<a href="http://www.highroad.com">High Road Communications</a> is a sponsor of StartupEmpire)</p> </article> <article> <h1>StartupEmpire – The Conference</h1> <p>Martin — Fri, 17 Oct 2008 05:26:46 +0000</p> <p>Here’s a video of <a href="http://www.startupnorth.ca">Jevon MacDonald</a> and <a href="http://www.davidcrow.ca">David Crow</a> talking about the upcoming <a href="http://www.startupempire.ca">StartupEmpire</a> conference in Toronto on November 13 and 14. It’s a Canadian conference “from entrepreneurs for entrepreneurs”.</p> <p>StartupEmpire already has an amazing lineup of speakers including Don Dodge, Hugh MacLeod, Howard Lindzon, David Cohen, Austin Hill, Leila Boujnane, Lane Becker and Charlie O’Donnell. Watch the video for Jevon and David’s perspective on what they want to accomplish with the conference.</p> <p><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/c1UKOc2zrUE&hl=en&fs=1" /></object></p> <p>More information is available at <a href="http://www.startupempire.ca">www.startupempire.ca</a> and on <a href="http://www.davidcrow.ca">David</a> and <a href="http://www.startupnorth.ca">Jevon’s</a> blogs.</p> <p>Disclaimer: <a href="http://www.highroad.com">High Road Communications</a> is a sponsor of the conference.</p> </article> <article> <h1>Founders and Funders</h1> <p>Martin — Thu, 01 May 2008 21:16:06 +0000</p> <p>When he’s not busy educating Toronto geeks on <a href="http://suityourself.wordpress.com/">fashion style</a>, <a href="http://www.davidcrow.ca">David Crow</a> dedicates a lot of his time to <a href="http://www.barcamp.org/TorCamp">organizing</a> and <a href="http://www.meshconference.com/meshu/david-leila.php">participating</a> in tech community events.</p> <p><a href="http://foundersandfunders.org/wp-content/uploads/2008/01/fandf_15.jpg"></a> Now I just came across the <a href="http://foundersandfunders.org/">Founders and Funders</a> event, which he and Jevon MacDonald of <a href="http://www.startupnorth.ca">StartupNorth</a> are bringing to Toronto on June 4 – for the second time.</p> <p><a href="http://01entrepreneur.ca/2007/11/02/montreal-1st-founders-funders-dinner/">Started in Montreal</a> last November, Founders & Funders is about “<a href="http://foundersandfunders.org/2008/01/12/first-round-of-founders/">helping to connect the founders of early-stage, venture fundable web and technology companies with the funding community in Canada</a>.”</p> <p>Sounds like a great concept to me.</p> <blockquote><p>Founders & Funders is a private, invite only social event.</p> <p>Founders and Funders is dedicated: to helping Canadian entrepreneurs to meet each other; meet potential funders: angel, VC or other money sources; to have fun; and see how we can help each other create the NEXT BIG successful company.</p></blockquote> <p>More information about the June 4 event can be found <a href="http://foundersandfunders.org/2008/04/29/founders-funders-toronto-june-4-2008/">here</a>.</p> </article> <article> <h1>CPRS writing workshop for junior practicioners</h1> <p>Martin — Wed, 05 Mar 2008 03:57:59 +0000</p> <p>Great writing skills are a strong asset for anybody who wants to get <a href="http://www.highroad.com/about/careers/">hired</a> in PR. The student steering committee of <a href="http://www.cprstoronto.com">CPRS Toronto</a> and <a href="http://www.newscanada.com/">News Canada</a> are offering a writing workshop for junior practitioners. Good initiative!</p> <p>Scheduled for March 17, 2008, the event is led by News Canada’s Managing Editor, Jane Stokes. More info and registration on the <a href="http://www.cprstoronto.com/pd/event.aspx?id=179">CPRS Toronto website</a>.</p> </article> <article> <h1>Toronto Technology Week – This is my City!</h1> <p>Martin — Fri, 01 Jun 2007 01:16:57 +0000</p> <p>As part of her opening keynote for Toronto Technology Week, High Road Communications co-founder and president Mia Wedgbury (my boss) showed a video with <a href="http://www.radiantcore.com/blog/">Jay Goldman</a> of Radiant Core, <a href="http://blogs.msdn.com/mark_relph/">Mark Relph</a> of Microsoft Canada (High Road client) and Ken Nickerson of iBinary talking about their view on tech in Toronto and what we can do to promote the region as a centre of excellence. Here’s the video that I uploaded to Soapbox. For Mia’s perspective, see <a href="http://www.highroad.com/blog">here</a>.</p> <p><br /> <a target="_new" href="http://soapbox.msn.com/video.aspx?vid=7571994c-84e2-476a-96c6-62b9815f1e69" title="Toronto Tech Week - This is my City!">Video: Toronto Tech Week – This is my City!</a></p> </article> <article> <h1>Red Herring comes to Canada</h1> <p>Martin — Wed, 20 Dec 2006 19:02:44 +0000</p> <p>Looks like May and June will be busy months for tech people. After <a href="http://profectio.com/toronto-technology-week-may-28-to-june-1-2007/">ICT Toronto</a> recently declared the last week in May to be ”<a href="http://upcoming.org/group/2466/">Toronto Technology Week</a>” (featuring mesh, BarCamp and the Canadian New Media Awards), Red Herring <a href="http://www.cnw.ca/en/releases/archive/December2006/20/c9298.html">today announcend</a> the launch of Red Herring Canada and its own tech conference in Montreal from June 13 to 15. </p> <blockquote><p><em>“With Red Herring Canada, we will help shine a light on a whole new crop of Canadian technology innovators who deserve more recognition.”</em></p> </blockquote> <p>Joel Dreyfuss, Editor in Chief, Red Herring</p> <p>I haven’t seen any details beyond the standard press release yet. But that’s good to hear. There are already a number of great events and awards for technology innovators in Canada, for example <a href="http://www.cipa.ca">CIPA</a>. But we can definitely use more help. Welcome to Canada, Red Herring!</p> </article> <article> <h1>How about a gaming panel at mesh?</h1> <p>Martin — Tue, 24 Oct 2006 16:11:04 +0000</p> <p>The <a href="http://www.meshconference.com/blog/2006/10/23/mesh-returns/">mesh</a> <a href="http://evans.blogware.com/blog/_archives/2006/10/23/2439248.html">conference</a> <a href="http://www.mathewingram.com/work/2006/10/23/back-in-the-saddle-for-mesh-2007/">is</a> <a href="http://www.michaelmcderment.com/2006/10/23/mesh-mobile/">back</a>. That’s good. What I would really love to see at the next mesh conference is a panel on gaming and virtual worlds. Since getting “a better understanding of the impact of new developments online” is part of the mesh conference mission statement, I think we’d be missing out a huge part of the latest online developments without it.</p> <p>When I look at our consumer and interactive entertainment divisions and what kind of new work has emerged due to these online developments, and then I think back to the ancient times where I typed program code for games into my Amstrad computer or my friend’s Sinclair ZX Spectrum…we’ve come a long way! And yet it feels like the real deal in online gaming and virtual worlds hasn’t even started yet.</p> <p>Being in the PR industry, I agree with <a href="http://www.prworks.ca/index.php/mesh-is-back/">David Jones</a> that a PR panel at mesh would be nice. But if I only had one vote (not that I have any vote in it), it would go to online gaming.</p> </article> <article> <h1>Voice 2.0 conference a success</h1> <p>Martin — Tue, 17 Oct 2006 18:33:22 +0000</p> </p> <p><a href="http://saunderslog.com/">Alec Saunders</a> posted <a href="http://saunderslog.com/2006/10/17/voice-20-wrap-up/">a great summary</a> of yesterday’s <a href="http://www.voice2.ca/">Voice 2.0 conference</a> in Ottawa. The brainchild of a group of people who attended <a href="http://barcamp.org/BarCampOttawa">BarCamp Ottawa</a> in April 2006, the organizers brought together leaders from the telecom community to discuss the future of the telephony and communications industry.<br /> <blockquote> <p><em>“My takeaway was that Voice 2.0 is healthy and whole and heading for a bright future. With our focus on user-centric communications paradigms, it seems clear to me that the telecom model of the past 125 years, including IMS, might finally be headed for oblivion.”</em></p> </blockquote> <p>Alec Saunders, saunderslog.com <p>Disclosure: <a href="http://www.highroad.com/">High Road’s</a> Ottawa office supported the Voice 2.0 organizers and partner <a href="http://www.ocri.ca/">OCRI</a>.</p> </article> <article> <h1>Wired Woman Toronto event on October 24</h1> <p>Martin — Fri, 29 Sep 2006 03:40:32 +0000</p> <p>PR bloggers <a href="http://www.thornleyfallisgroup.ca/prworks/index.php/canuck-3-stars-sept-27-wired-women-wild-woman-on-not-being-a-dick/">David Jones</a> and <a href="http://flackadelic.typepad.com/flackadelic/2006/09/leona_hobbs_and.html">Leona Hobbs</a> apparently know more about High Road’s speaking engagements than I do. Just saw on their blogs that Leona is speaking at the Wired Woman Toronto event on October 24 – together with High Road co-founder and president Mia Wedgbury. More information about the event <a href="http://www.wiredwoman.com/mc/page.do?sitePageId=30436">here</a>. </p> </article> <article> <h1>Getting noticed at CTIA IT & Entertainment 2006</h1> <p>Martin — Fri, 04 Aug 2006 15:35:55 +0000</p> <p>High Road’s resident telecom and wireless PR experts Sarah Spence and Jo-Anne Stayner are hosting a webinar on best ways to get exposure at <a href="http://www.ctiawireless.com/">this important industry show</a>. <a href="http://www.wirelessweek.com/info/CA527996.html">Brad Smith</a> of <a href="http://www.wirelessweek.com">Wireless Week</a> will join them to provide insights and guidance from a media perspective. The seminar is on August 9th at 1 PM EST. Go <a href="http://www.highroad.com/HighRoad/default.aspx?tid=1&xml=4.1.xml&aid=224">here</a> for more information and registration.</p> </article> </main></body></html>