How can governments use social media to improve information sharing and dialogue with citizens? I am asking a few people I know three questions about their perspectives on this. Part Two of this little series features answers by The Working Group’s Dominic Bortolussi (Part One can be found here).
1) Have you seen an example of social media integration in the public sector that you really liked?
Dominic: I like the @311 municipal service.
2) What is the “one thing” you think government could do better using social media, digital communications or web technology?
Dominic: Here are a few ideas:
Expansion of services like 311 (I know it’s Municipal.. but maybe expand to Provincial)
A live online service for 311, in a chat window
Display the 311 FAQ online, and provide a live-search capability to let people hone in on their question and answer quickly
What I like: I like the LCBO online services, but think they could go so much further.
3) How has social media helped you in your professional life and do you have any tips or tricks to share?
Dominic: Hiring: When we hire, we always look for people who are socially active online and in person.. it means they can communicate, play well with others, and have an extended network through which to ask for help, send questions, get advice.
Dominic Bortolussi is the founder of The Working Group. Since 2002, TWG has designed and built web sites, web applications, iPhone apps, and system integrations for entrepreneurs, mature businesses, governments, and non-profit organizations.