All you need is a blog to market your product? You’re so wrong
November 7, 2008 by Martin
Filed under Canada, English, Events, High Road, Public Relations, Technology
For the upcoming StartupEmpire conference in Toronto, we shot a few short videos with Mike McDerment, CEO of FreshBooks. In the videos, he talks about his experience as a startup entrepreneur here in Canada.
The first one is about blogs and marketing: All you need is a blog to market your product? You’re so wrong. More videos next week.
(High Road Communications is a sponsor of StartupEmpire)
Great video. Done properly, online marketing can be a powerful tool with minimal outlay. However, to really build a business you need to advertise in different mediums then monitor their return on investment.