For the upcoming StartupEmpire conference in Toronto, we shot a few short videos with Mike McDerment, CEO of FreshBooks. In the videos, he talks about his experience as a startup entrepreneur here in Canada.
The first one is about blogs and marketing: All you need is a blog to market your product? You’re so wrong. More videos next week.
(High Road Communications is a sponsor of StartupEmpire)
martinhofmann.net is the personal blog and web playground of Martin Hofmann. 
Great video. Done properly, online marketing can be a powerful tool with minimal outlay. However, to really build a business you need to advertise in different mediums then monitor their return on investment.