Ongoing
The ROI of putting your pants on
“The notion of saying, ‘What’s the ROI of social media?’ is, at its broadest sense the right notion. But it’s the wrong question. You may as well ask what the ROI of putting your pants on every day is. You know there’s a value to it, but it’s hard to measure. It’s about what specific objectives we’re setting out, how we measure against those objectives, and how those all lead to a better reputation for the company, increasing market share, increasing excitement about the brand.”
Scott Monty, head of social media at Ford, in an interview with Marketing Magnified eJournal, August 2010
Social intranet is not just about adding social features
Oscar Berg’s article is a recommended read for anyone interested in social intranets. Read it here.
Most people will, if they’ don’t already, come to understand that a social intranet is not just about adding features such as blogs, wikis, activity feeds, social bookmarking and micro-blogging on top of a traditional intranet; it’s about rethinking the purpose of intranets with the intention of bringing the paradigm shift in how we communicate and collaborate that is taking place on the web to the very core of how enterprises are operated and managed.
From The business case for social intranets by Oscar Berg
Found via @thumbtackhead
Preview of Windows Phone 7 by Engadget
Engadget provides a good run-through of the new Windows Phone 7 user interface in the video below. The full article and photos can be found here.
Hans Zimmer and Johnny Marr perform live
Haven’t seen the movie Inception yet but I quite like the musical cooperation by Hans Zimmer and Johnny Marr. Here is a video of the Inception premiere, which includes a live performance with orchestra.
Toshiba Libretto tablet with two screens
Interesting concept tablet computer from Toshiba running Windows 7. Reminds me a little bit of what Microsoft had planned with the Courier concept. I am not a big fan of touch keyboards in general but would love to try out this one, and see what kind of custom apps Toshiba has developed for it. According to eWeek, Toshiba will make this “two slates in one” notebook available in limited numbers “later this summer”. I will try to get my hands on one to play around with it.
martinhofmann.net is the personal blog and web playground of Martin Hofmann. 
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